Creative Showcase
Polycom  l  Oracle
More than just good ideas. Effective communication.
    
  Polycom – Conferencing Solutions

        
Advertising challenge:
Establish and build the Polycom brand. Increase awareness level in Asia Pacific markets, and ensure consistency in identity across all regions.

Communication strategy:
Position Polycom’s conferencing solutions as tools that improve business productivity and offer compelling ROI. Establish Polycom’s edge as a total conference solutions provider as opposed to the piecemeal approach of competing brands.

View creative samples:

Print campaign across AP media

Corporate Ad
Product
Vertical – Healthcare Industry
China Tactical

Nicely targeted and attention-grabbing posters in various India domestic airports

Banner 1
Banner 2
Banner 3

       
  Oracle – EBSSE for Mid-Size Enterprises

       
Advertising challenge:
Perceived as being very big and geared towards Fortune 500 enterprises, Oracle was not known for its expertise in the mid-size segment. Moreover, Oracle was seen as a database provider, not a business solutions provider. The task was to change all these perceptions and establish Oracle as a trusted advisor in business solutions for mid-size businesses.

Communication strategy:
Create innovative and compelling Direct Response materials that conveyed the power, versatility and sheer ease of Oracle’s E-Business Special Suite Edition (EBSSE).

View creative samples:
Oracle VW Creatives
Oracle Telescope Creatives

Back to top >

    

© Go! Partnership 2008.
Singapore Office: 30A Kandahar Street. Singapore 198890.
Tel: (+65) 6372 4177 Fax: (+65) 6323 0139.
BRN:200106931Z

Thailand Office: 79/257 Moo 8 Ramkhamheng 150 Road
Saparnsoong District Bangkok 10240 Thailand
Tel: (+66) 2 728 7391 Fax: (+66) 2 728 7390