Independent direct marketing agency Go Direct! yesterday announced the acquisition of Blue Door Interactive in Singapore. The move reflects the increasing importance of digital to a growing and impressive client roster. Previously the agency outsourced it’s interactive service needs.

The acquisition was effective 1st February when Go Direct! took a 100% stake. John Millward, previously Managing Director at Blue Door will now become Head of Interactive for Go Direct!, directing and overseeing all web work across the agency’s 3 offices in Singapore, Bangkok and Kuala Lumpur

Go Direct! Founder and Managing Partner, Paul Hourihane said “John is a great guy with knowledge and talent in this space. He and his team will bring great value to our clients immediately by better integration of strategy and programs. We did this for that reason. With our business and clients expanding very quickly the timing is particularly good.”

Added Millward, “As a small, young business it’s tough getting access to MNC’s and regional clients. Joining forces with an established and well respected business like Go Direct! gives us a short cut to the exposure we want and great opportunity to grow business more quickly with a complimentary integrated offer. The web is all about direct marketing, with more and more DM execution going online this is a no brainer partnership.”

Launched at the beginning of the most recent recession in October 2001, Go Direct! has grown to become one of Singapore’s most admired independent direct marketing agencies. In just five years, the agency has made its presence felt in 12 Asian markets and has offices in 3– with a list of blue chip clients and projects.