Go Direct!, has acquired long time partner Information Partners Thailand ( IPT) in Bangkok. The Singapore based independent direct marketing agency took a controlling interest from 1st January of this year. The new office will be renamed Go Works! and will focus on telemarketing, database management and data analytics for existing and new clients around the region.

The relationship between the 2 agencies goes back to 2002 and the coming together reflects significant growth on client campaign work for clients such as Toyota, Juniper Networks, Oracle Corporation and others in Asia.

Go Direct! Founder and Managing Partner, Paul Hourihane says:

“This makes perfect sense for our clients and for both companies. We know each other very well, have had a great relationship and delivered some tremendous campaign results in the last 3 years. The time is right now for us to formally join the strengths and experiences of both companies. Year by year, Data and Technology is becoming a more important part of the direct marketing equation. We know that Go Works! brings tremendous data expertise to the party. Rory Stoddart’s leadership of IPT is an example of this. His background at SAS brings fantastic analytical input. We have also been able to execute multi-language telemarketing across South East Asia from Bangkok. Our clients are increasingly looking for more of this package of pan asian execution and one stop direct marketing expertise.”

Operations Director at Go Works! Rory Stoddart says:

“From little acorns grow… we had no idea 3 years ago how far the relationship with Go Direct! would go. In that time we have achieved and delivered so much for our clients and are working and delivering for major brands in 12 markets in Asia . It’s been such an effective partnership so far that getting together seemed like the natural thing to do. We look forward to going from strength to strength and adding to the 20 strong team we have here in Bangkok”