Go Direct! Go for results

Objectives	Genesys offers software solutions that help enterprises align all customer touch points with their business goals and develop customer service strategies to deliver greater customer satisfaction, higher revenues and enhanced productivity Expand Genesys’ existing target audience to include the marketing-related base and create a cut-through campaign that would motivate attendance to an exclusive by-invitation only event focusing on telecommunications service providers in the Asian region
Solution	An integrated communications approach comprising data intelligence, telemarketing and direct mail was used to engage the target audience — this multiple contact point strategy helped reach more prospects A relevant and compelling offer was packaged to boost the response rate
Results	Results generated a high quality level of attendees: 14% of total invitee list of 100 turned up at the small, intimate event It provided Genesys with qualified leads for their sales teams to follow up