• Juniper Networks, a multinational IT and computer networking company, wanted to gain meetings with as many of the CIO/CEOs of the top 6000 companies in Asia
• Also gain meetings with the top executives at these companies, for their sellers and resellers

• Identifying these top companies and people — across 13 countries in 7 languages!
• Ensuring accurate and efficient response management, appointment handling and measurement

• Combination of desk research and telemarketing to identify the right companies and people
• Contact through DMs and phone calls to gain appointments for Juniper, with gifts left as a thank-you after the meeting
• To ensure integration across all markets, a Sales Lead portal was built as a single point of contact for all sellers and resellers — this gave all of them instant access to qualified leads, customer information, survey responses and sales reports

• Of 55,000 Senior Marketers contacted, meetings were gained with 2,656 (7.2%)
  
• Of 4,500 C-Level executives contacted, meetings were gained with 154 (3.5%)
  
• The Vice President of Juniper Sales had this to say about the campaign:

“Sales from this campaign alone are greater than the results from the previous three years’ marketing put together. It’s the first time marketing has delivered leads so far into the sales process — this is true integration!”